Pitti Uomo 2025 – January 14-17/ June 20- 24
Luminara of San Ranieri in Pisa – June 16
15th Firenze (Florence) Biennale – October 18-26 October
Discover the essence of la dolce vita in the heart of Italy’s most enchanting landscape. Tuscany, known for its rolling hills, world-class Chianti wines, ancient Renaissance cities and luxurious countryside retreats, offers visitors an exquisite mix of history and beauty. Visit the UNESCO historic centre of Siena, the Duomo of Florence and the bridges that span the Arno in Pisa. Make the most of your trip to Tuscany with a luxury car rental in Florence. We have a superior fleet of upmarket vehicles that will get you to any event in style.
Mark your calendar for these iconic Tuscan events coming up in 2025.
Pitti Uomo 2025 – January 14-17 / June 20-24

Held bi-annually at the historic Fortezza da Basso in Florence, the Pitti Uomo is a highly anticipated event showcasing Italian fashion with a global emphasis on men’s fashion. The dates planned for 2025 are 14 January to 17 January and 20 June to 24 June. Mingle with world-renowned fashion designers and discover the latest trends and cutting-edge collections. Pitti Uomo also includes a variety of exhibitions, special projects and events that reflect the evolving nature of menswear.
Drive to this exclusive event in a 4×4 BMW X5 rental, a versatile luxury SUV that comfortably seats five. It is powered by a 3.0-litre turbocharged inline-six engine, delivering 335 horsepower for a thrilling drive. Features include BMW’s xDrive all-wheel-drive system which offers superb handling on any terrain, making it perfect for both city streets and off-road adventures. The high-tech cabin offers power-adjustable front seats, a power-adjustable steering column, heated front seats, a panoramic sunroof, dual-zone automatic climate control, a power rear liftgate and customizable ambient lighting.
If you want inspiration for the upcoming fashion season, don’t miss out on Pitti Uomo 2025. Find more information here.
Luminara of San Ranieri in Pisa – June 16, 2025

Become part of a magical experience in Pisa on 16 June 2025, when 70,000 wax candles will illuminate the Lungarni to celebrate the feast day of the Patron Saint, San Ranieri. The candles are placed in transparent glass containers and are hung on the façades of palaces, bridges, churches and towers that line the river banks. The iconic Leaning Tower of Pisa is lit up by oil lamps and floating candles are put into the River Arno, where they are slowly swept away by the current.
Rent a Range Rover Sport SUV to drive in style to this nostalgic folklore event. This luxury midsize SUV is positioned between the full-sized Range Rover and the compact Evoque. The cabin offers seating for five in a plush interior finished in aluminium, wood veneer, leather and chrome trims. For the driver, a stylish 13.1-inch curved touchscreen is perfectly embedded into the dashboard. Powered by a 3.0-litre inline-six engine with mild hybrid technology, you will navigate city and country roads with ease.
The celebration begins with a festive atmosphere as the streets fill with music, performances and cultural activities. It ends in a grand procession which includes a mesmerising fireworks display. Find more information here.
15th Firenze (Florence) Biennale – October 18-26, 2025

Art lovers will be awed at the 15th Firenze Biennale to be held at the Fortezza da Basso in Florence between 18 October to 26 October 2025. This international contemporary art exhibition features artists from around the world, showcasing a wide range of artistic expressions and disciplines. The theme of the 2025 event is The Sublime Essence Of Light And Darkness. Explore how light, representing the divine, good, knowledge and life, is contrasted with darkness, which has been perceived as a symbol of evil, unknown and death.
Oozing panache and cutting-edge technology, the beautiful Mercedes Benz E-Class Cabrio is the 4-seater, drop-top, show-off car to rent for your trip to the Florence Biennale 2025. Powered by a 3.0-litre turbocharged inline-six engine, this beauty will accelerate from 0 to 100km/h in 5.3 seconds. The driver will enjoy the advanced 9G-TRONIC automatic transmission with nine speeds. Dynamic Select allows you to create a Drive Mode that is uniquely yours. For safety, radar sensors watch for nearby vehicles, obstacles and pedestrians when driving, parking or reversing.
Immerse yourself in this life-changing art experience featuring more than 70 galleries filled with exhibits by world-class artists. Click here for more information.
Firenze Marathon Florence – November 2025

Take part in the most popular marathon in Italy – the Florence Marathon. Run the 42.195 km distance that winds past historic landmarks such as the Duomo, Ponte Vecchio and Piazza della Signoria. The event also offers shorter races for those who may not be ready for the full marathon. Join thousands of runners and tick this off your bucket list. More information here.
Explore Tuscany with a luxury car rental and immerse yourself in high-end art and top-rated cultural events. If you are in Siena, the world-famous Palio di Siena takes place on 2 July 2025 and 16 August 2025. This historic horse race is held in Siena’s Piazza del Campo and is accompanied by vibrant festivities and art displays. Get ticket information here.