Thank youSign up to get regular updates

Please complete both fields before submitting

We promise we'll never share your email address. You can opt out at any time.

Get a Quote+44 203 8073 827Book your next luxury car today
Contact us

To rent a luxury car contact our Europe headquarters

+44 203 8073 827 or request a callback
Audi.com
Audi.com

A Luxury Audi Accelerates the Electric Car Market

Sep 20, 2015

The race in the luxury electric car market has just shifted gears as Audi announces plan to convert its e-tron Quattro SUV electric vehicle concept into a production model by 2018. After which time there are plans for the company to produce yet another electric vehicle.

This announcement was made amidst a general move from all the top tier luxury car brands to produce a pure electric sportscar. After Tesla opened up its patent repository in June 2014 to its competitors for the stated purpose of enhancing “the global production of electric vehicle technology”, many luxury car brands are now falling in line with Musk’s hopes and expectations. Porsche has released plans to produce the Mission E, while Mercedes Benz has stated plans for an electric, executive car.  

Audi’s American president Scott Keogh advised that research compiled by the company, forecasts that by 2030 one third of Audi’s US sales will be electric vehicles. With this expectation in mind the e-tron model will be constructed with an all electric 500 horsepower Quattro SUV capable of travelling 498km on a single charge.

The marketing technique used by Audi with the selection of the e-tron SUV, is to “provoke desirability”. Keogh announced that “our number one thing is not to build a compliance car but to build a cool, desirable car, because that’s what’s going to help our brand and our customers are going to like it,”. Indeed, the e-tron is expected to resemble as closely as possible the highly popular Q7 SUV. At this stage details are scarce on the second electric vehicle, however we have every intention to stay tuned in. 

About Luxuria

Luxuria is an exclusive gateway to the world’s most desirable products and services. Bringing news and reviews of the affluent lifestyle, including luxury automobiles, watches, yachts, fine dining and travel, Luxuria magazine is the essential luxury resource for the discerning traveller and connoisseurs of taste and style.

 

Recommended

Get behind the wheel of your dream supercar and drive unrestricted German autobahns with your pro driving instructor in the passenger seat. All this adrenaline-packed excitement for 599€ or less!
Scott Jawns
Jan 07, 2020
Discover our selection of the 6 stars cars that have debuted at the 2018 Los Angeles Motor Show. From the iconic Porsche 911 to the all electric Audi E-Tron GT or the BMW Vision INext.
Scott Jawns
Dec 09, 2018
Enjoy a fabulous summer trip to Frankfurt with a sporty Porsche Panamera. Make heads turn as you drive through the city center or speed up to the neighboring villages
Scott Jawns
Feb 26, 2018
luxuria

Thank you for contacting
Europe Luxury Car Hiretm

Your application is being processed and we will call back promptly

Join our community: