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Gorgeous Girls: The Driving Force Behind Car Shows in China

Oct 07, 2015

Despite the fact, or perhaps in spite of the fact, that models were banned from the Shanghai Auto Show earlier this year, other Chinese car shows seem to have embraced (perhaps both literally and figuratively) models at their expos.

The new regulations banning models at the Shanghai Auto Show managed to stir quite a controversy as models took to the streets dressed as rather flamboyant “beggars” to protest this decision. However the ban was made by the show’s management out of concern that the models were “distracting” guests from the cars on show.

Yet, models in China are still faring well and don’t look like they will be forced out on the streets any time soon, as rival auto shows are making sure that there a plenty of pretty women surrounding their cars.

Even at the Shanghai Show, models could still be observed strutting their stuff, as their agents found loopholes in the ban by having their girls pose as sales reps and car cleaners.

As if nothing had ever changed, models were front and center as the main attraction at the 14th Nanjing International Auto Expo, which took place on September 29 in the capital city of eastern China’s Jiangsu province. The event was heralded a huge success by many of its guests, from which if you wanted to, you could possibly see a car or two.

About Luxuria

Luxuria is an exclusive gateway to the world’s most desirable products and services. Bringing news and reviews of the affluent lifestyle, including luxury automobiles, watches, yachts, fine dining and travel, Luxuria magazine is the essential luxury resource for the discerning traveller and connoisseurs of taste and style.

 

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