Who is Servicing the Luxury Car Market on the French Riviera?

One can imagine that the folks retailing Ferraris, Lamborghinis, Aston Martins and Bentleys along the gold gilted avenues of the French Riviera must be bringing home a nifty profit. Afterall, it is well documented that the cities of Cannes, Saint Tropez and nearby Monaco are year round holiday playgrounds for the world’s most indulgent rich and famous. However, lesser known is that one of the most recent players to enter the luxury car retail market for this region is Al Ghassan Motors from the Saudi Arabian capital of Jeddah.

Al Ghassan Motors was founded by its current Director Sheikh Ghassan in 1992, where it succeeded in obtaining the distribution rights from manufacturers such as Lamborghini, Mclaren and later Bentley in the Kingdom of Saudi Arabia (KSA) and Bahrain. After a short time the company had swiftly developed a reputation for their expertise in this market, particularly as it gained an extensive database of highly affluent clientele. 

In an interview with World Finance, Ghassan attributes his company’s success to exceptional quality service delivery. For Al Ghassan, the key to staying ahead of his competitors has been a focus on after sales services. “Our commitment to after sales service is the reason why we are able to retain our customers and develop our reputation. After all, our loyal customers are responsible for our continued strength”.

Furthermore, Al Ghassan recognises that clients are attracted to the lifestyle and appeal that these luxury car brands evoke. For the purpose of building on this motivation, Al Ghassan Motors has developed programmes and owner’s clubs that gives customers the opportunity to live the lifestyle that they have just bought into. The feedback from their customers has been overwhelmingly positive, as clients love the idea of meeting like minded people who equally enjoy the image of what the brand offers.

Events are held both locally and internationally and have included attending a polo match in London with a Bentley, cruising the Amalfi Coast in a Porsche or a group tour through Germany’s Black Forest in their Lamborghini. The trips are incredibly popular as Ghassan feels they add a dimension to the ownership experience that is beyond any dollar value, but ultimately “delivering access and experience to memories that are exclusive to our brands